The Brand

The evolution of the logo

THE BRAND

The brand or brand (brand = synonym borrowed from the English language) is a name, symbol, design, or a combination of these elements, with which products or services of one or more sellers are identified in order to differentiate them from others offered by the competition.

WE PRESENT THE EVOLUTION OF THE LOGO GRAFINVEST FROM HIS BIRTH TO TODAY

The brand was born with a sophisticated lettering in blue and light blue colors, with the meaning GRAF (graphics) e INVEST (investment), with the concept for each customer to invest in graphics and image to grow their company. The DRAGON as a logo, a symbol of luck, determination and tenacity in the world market.

Over time, to keep up with market changes, Grafinvest decides to make a restyling of its institutional image. He thus creates a stylization of the dragon that has now become an icon, flanked by a much more marked and engraved lettering in the eyes of the customer, who is increasingly experienced and attentive to the evolution of the world of graphics.

In 2009, becoming a certified company FSC (Forest Stewardship Council) decides to change the pay-off from "graphics and printing”   ultrasound“, Thus highlighting the key concepts of the company from now to the future, based on low environmental impact printing.

Today, Grafinvest, adopts the frog Charlotte, as an ecological environmental symbol.

grafinvest_logo

In 2021, wanting to find the best solutions to letterpress printing needs,
digital and large format through a method designed around man, and also wanting to extend the potential of printed tools to every area of corporate communication always oriented towards the future Grafinvest decides to renew its corporate communication with a new logo and a new payoff that can share corporate values.

WE THINK BEFORE PRINTING