{"id":4413,"date":"2017-01-12T17:24:38","date_gmt":"2017-01-12T16:24:38","guid":{"rendered":"https:\/\/www.grafinvest.it\/?page_id=4413"},"modified":"2022-07-12T17:05:58","modified_gmt":"2022-07-12T15:05:58","slug":"il-brand","status":"publish","type":"page","link":"https:\/\/www.grafinvest.it\/en\/azienda\/il-brand\/","title":{"rendered":"The Brand"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"in_row row vc_row-fluid\"  style=\"padding: 2px;\" ><div class=\"col-md-8  titolih\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element titolipagine\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h1><strong><span style=\"color: #000000;\">THE<\/span>\u00a0<span style=\"color: #95c11e;\">BRAND<\/span><\/strong><\/h1>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>The brand or brand (brand = synonym borrowed from the English language) is a name, symbol, design, or a combination of these elements, with which products or services of one or more sellers are identified in order to differentiate them from others offered by the competition.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element titolipagine titolismall\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h1><strong><span style=\"color: #000000;\">WE PRESENT THE EVOLUTION OF THE LOGO<\/span><span style=\"color: #95c11e;\"> GRAFINVEST <\/span><span style=\"color: #000000;\">FROM HIS BIRTH TO TODAY<\/span><\/strong><\/h1>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div> \n\t<\/div> \n<div class=\"col-md-4\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"featured-image-box\">\n\t\t<figure>\n\t\t\t<img decoding=\"async\" class=\"\" src=\"https:\/\/www.grafinvest.it\/wp-content\/uploads\/2017\/01\/brand_1-330x330.jpg\" width=\"330\" height=\"330\" alt=\"brand_1\" title=\"brand_1\" loading=\"lazy\" \/>\n\t\t<\/figure>\n\t\t<h4><\/h4>\n\t\t<p class=\"featured-desc\"><\/p>\n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div><div class=\"in_row row vc_row-fluid\"  ><div class=\"col-md-12\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"vc_empty_space\"   style=\"height: 15px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t\t<\/div> \n\t<\/div> \n<\/div><div class=\"in_row row vc_row-fluid\"  style=\"padding: 2px;\" ><div class=\"col-md-3\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"featured-image-box\">\n\t\t<figure>\n\t\t\t<img decoding=\"async\" class=\"\" src=\"https:\/\/www.grafinvest.it\/wp-content\/uploads\/2017\/01\/logo-grafinvest-1995.png\" width=\"215\" height=\"151\" alt=\"Logo Grafinvest 1995\" title=\"Grafinvest 1995 logo\" loading=\"lazy\" \/>\n\t\t<\/figure>\n\t\t<h4><\/h4>\n\t\t<p class=\"featured-desc\"><\/p>\n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<div class=\"col-md-9  titolih\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p style=\"text-align: justify;\">The brand was born with a sophisticated lettering in blue and light blue colors, with the meaning <strong>GRAF\u00a0<\/strong>(graphics) e <strong>INVEST<\/strong> (investment), with the concept for each customer to invest in graphics and image to grow their company. The DRAGON as a logo, a symbol of luck, determination and tenacity in the world market.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div> \n\t<\/div> \n<\/div><div class=\"in_row row vc_row-fluid\"  style=\"padding: 2px;\" ><div class=\"col-md-3\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"featured-image-box\">\n\t\t<figure>\n\t\t\t<img decoding=\"async\" class=\"\" src=\"https:\/\/www.grafinvest.it\/wp-content\/uploads\/2017\/01\/logo-grafinvest-2000.png\" width=\"215\" height=\"115\" alt=\"Logo Grafinvest 2000\" title=\"Grafinvest 2000 logo\" loading=\"lazy\" \/>\n\t\t<\/figure>\n\t\t<h4><\/h4>\n\t\t<p class=\"featured-desc\"><\/p>\n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<div class=\"col-md-9  titolih\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p style=\"text-align: justify;\">Over time, to keep up with market changes,\u00a0<strong>Grafinvest<\/strong> decides to make a restyling of its institutional image. He thus creates a stylization of the dragon that has now become an icon, flanked by a much more marked and engraved lettering in the eyes of the customer, who is increasingly experienced and attentive to the evolution of the world of graphics.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div> \n\t<\/div> \n<\/div><div class=\"in_row row vc_row-fluid\"  style=\"padding: 2px;\" ><div class=\"col-md-3\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"featured-image-box\">\n\t\t<figure>\n\t\t\t<img decoding=\"async\" class=\"\" src=\"https:\/\/www.grafinvest.it\/wp-content\/uploads\/2017\/01\/logo-grafinvest-oggi.png\" width=\"215\" height=\"210\" alt=\"Logo Grafinvest oggi\" title=\"Grafinvest logo today\" loading=\"lazy\" \/>\n\t\t<\/figure>\n\t\t<h4><\/h4>\n\t\t<p class=\"featured-desc\"><\/p>\n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<div class=\"col-md-9  titolih\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p style=\"text-align: justify;\">In 2009, becoming a certified company <strong>FSC (Forest Stewardship Council)<\/strong> decides to change the pay-off from &quot;<strong>graphics and printing<\/strong>&#8221; \u00a0\u00a0<strong>ultrasound<\/strong>\u201c, Thus highlighting the key concepts of the company from now to the future, based on low environmental impact printing.<\/p>\n<p style=\"text-align: justify;\">Today, <strong>Grafinvest<\/strong>, adopts the <strong>frog Charlotte<\/strong>, as an ecological environmental symbol.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div> \n\t<\/div> \n<\/div><div class=\"in_row row vc_row-fluid\"  style=\"padding: 2px;\" ><div class=\"col-md-3\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t    \n\t<div class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<img decoding=\"async\" class=\"\" src=\"https:\/\/www.grafinvest.it\/wp-content\/uploads\/2021\/04\/grafinvest_logo-182x41.png\" width=\"182\" height=\"41\" alt=\"grafinvest_logo\" title=\"grafinvest_logo\" loading=\"lazy\" \/>\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<div class=\"col-md-9  titolih\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p style=\"text-align: justify;\">In 2021, wanting to find the best solutions to letterpress printing needs,<br \/>\ndigital and large format through a method designed around man, and also wanting to extend the potential of printed tools to every area of corporate communication always oriented towards the future Grafinvest decides to renew its corporate communication with a new logo and a new payoff that can share corporate values.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div> \n\t<\/div> \n<\/div><div class=\"in_row row vc_row-fluid\"  style=\"padding: 2px;\" ><div class=\"col-md-3\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t    \n\t<div class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<img decoding=\"async\" class=\"\" src=\"https:\/\/www.grafinvest.it\/wp-content\/uploads\/2022\/07\/Logo-sito-Grafinvest--182x41.png\" width=\"182\" height=\"41\" alt=\"Logo-sito-Grafinvest-+\" title=\"Logo-sito-Grafinvest-+\" loading=\"lazy\" \/>\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<div class=\"col-md-9  titolih\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p style=\"text-align: justify;\">Nel 2022, Grafinvest si evolve nuovamente rivolgendosi ad un pubblico pi\u00f9 ampio, ad una clientela sempre pi\u00f9 esigente puntando sempre pi\u00f9 alla sostenibilit\u00e0, con nuovi macchinari di stampa realizzati con l&#8217;idea di creare un minor impatto ambientale, servizi a 360\u00b0 e ampliando ulteriormente il reparto di stampa in grande formato.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element titolipagine\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h1><strong><span style=\"color: #95c11e;\">WE THINK BEFORE PRINTING<\/span>\u00a0 <\/strong><\/h1>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div> \n\t<\/div> \n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"IL\u00a0BRAND La marca o brand (brand = sinonimo mutuato dalla lingua inglese) \u00e8 un nome, simbolo, disegno, o una combinazione di tali elementi, con cui si identificano prodotti o servizi di uno o pi\u00f9 venditori al fine di differenziarli da altri offerti dalla concorrenza. VI PRESENTIAMO L'EVOLUZIONE DEL LOGO GRAFINVEST DALLA SUA NASCITA AD OGGI [...]","protected":false},"author":3,"featured_media":0,"parent":4361,"menu_order":30,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4413","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Il Brand - Grafinvest EcoTipografia<\/title>\n<meta name=\"description\" content=\"VI PRESENTIAMO L\u2019EVOLUZIONE DEL LOGO GRAFINVEST DALLA SUA NASCITA AD OGGI. 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